Warning Cookies are used on this site to provide the best user experience. If you continue, we assume that you agree to receive cookies from this site. OK

Managing Enterprise Content: A Unified Content Strategy, 2nd Edition

Z0035X590V
$31.99
20 item(s)
10 days
Price in points: 3199 points
+
Add to wish list Compare Share
Write a review
moovinQueue
 World Best Shopping Experience
+44-77-9533-8048
Ask a question
Delivery
Payment options
Our advantages
  • — 12 months warranty
  • — SMS notification
  • — Return and exchange
  • — Different payment methods
  • — Best price
Find similar
Shipping time and rates:

FREE US shipping over $100!Orders within next 2 days will be shipped on Monday

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

A unified content strategy:

  • Identifies customer requirements
  • Defines structured content models for responsive content
  • Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs
  • Identifies the tags (metadata) for retrieval and dynamic delivery
  • Determines how content should be managed throughout the entire content lifecycle
  • Defines the governance policies to manage the content from creation to retirement

No reviews found

Possibly you may be interested
  • Bestsellers
  • Most Popular
Fast and high quality delivery

Our company makes delivery all over the country

Quality assurance and service

We offer only those goods, in which quality we are sure

Returns within 30 days

You have 30 days to test your purchase